Pixy Stix is a powdered candy packaged in a wrapper that resembles a drinking straw.
Pixy Stix used to be made by Sunline which started in 1952 in St. Louis, Missouri. Originally it was a drink mix in the late 30s, sold as Frutola, but J. Fish Smith found that kids were eating the sweet & sour powder right from the package. He shifted the name to Fruzola and added a spoon. Later it was repackaged with a dipping candy stick as Lik-m-Aid and also sold in little straws ... Pixy Stix. It wasn’t until parents complained about the grainy, sticky powder that Sunline came up with a compressed tablet form, the SweeTart in 1963.
Sunline was sold to Rowntree Mackintosh of the UK, which was then bought by Nestle. Nestle maintained the Sunline brand for a while and only recently has rolled the SweeTarts, Pixy Stix and Lik-m-Aid into the Wonka brand, which already had a strong line of sugar candy, such as Tart Â‘n Tiny, Nerds and Runts.
The candy is usually poured from the wrapper into the mouth. The ingredients in Pixy Stix are as follows: Dextrose, Citric Acid, less than 2% artificial and natural flavors. Pixy Stix is a registered trademark of Societe des Produits Nestle S.A. Vevey, Switzerland.